The Surf Coast
The description, Surf Coast region is quite confusing for most visitors, as it actually refers to a municipal and electoral boundary. Technically the boundary extends from Barwon Heads through to Lorne and as far inland as Winchelsea on the Princes Highway.
But as far as tourism is concerned it generally refers to the coast towns of Ocean Grove, Barwon Heads , Torquay, Jan Juc, Anglesea and Aireys Inlet.
While Torquay is the designated starting point for the Great Ocean Road and the towns of Anglesea, Jan Juc and Aireys Inlet, are part of the Great Ocean Road , they don’t attract people visiting the Great Ocean Road, they are just towns they drive through on the way to visiting places like Apollo Bay and the 12 Apostles, however Ocean Grove, Barwon Heads , Torquay, Jan Juc, Anglesea and Aireys Inlet attract visitors looking for something different, namely beaches and good surfing conditions and for this reason the term Surf Coast helps them market to visitors looking for beachside holidays and surfing.
The separation in naming is also beneficial to tourists as even though Torquay is the start of the Great Ocean Road , the coastal scenery isn’t what visitors expect to see along the Great Ocean Road and Torquay’s association with surfing make it more appropriate to surfing rather than scenery some 200 kilometres away.
These days no one visits Torquay’s to see the Great Ocean Road, it is all about surfing and beaches, and most importantly, Torquay is home to the iconic Bells Beach and surf brands of Billabong and Rip Curl
Torquay's Surf World museum holds the distinction of being the worlds best collection of surfing artifacts and historic exhibits. The presentation is quite unique and could not be accused of being a stodgy museum.
Just above Fishermans beach at Torquay there is a large colourful mosaic sundial, made up of 120,000 glass tiles, you stand in the centre and your shadow indicates the time.